Avero's Sales by Hour Report
Available in: Essentials and Professional subscriptions
Avero's Sales by Hour Report can help you to identify periods of low-volume. Overall, hourly sales reports can be a valuable tool for operators in revenue management, providing important insights into customer behavior, sales patterns, and performance over time. By using this information to make informed decisions about staffing, inventory, pricing, and promotions, operators can maximize revenue and improve the overall performance of their business.
Identifying peak hours: Hourly sales reports can help operators identify the busiest times of day or week when sales are highest. This information can be used to adjust staffing levels, optimize inventory levels, and adjust pricing strategies to maximize revenue during these peak periods.
Identifying slow periods: Conversely, hourly sales reports can also help operators identify slow periods when sales are lower. By understanding when these periods occur, operators can implement targeted marketing campaigns, adjust pricing or promotions, and offer incentives to attract customers during these times.
Tracking performance over time: Hourly sales reports can be used to track performance over time, allowing operators to identify trends and make informed decisions about pricing, promotions, and marketing strategies. By monitoring changes in sales patterns, operators can adjust their strategies to better meet customer needs and maximize revenue.
In this article, the following topics will be discussed:
Running a Sales by Hour Report
The Sales by Hour report is located under the Revenue Management tab in Avero.
Every Avero report has a unique Report Generator to help you define your results using a range of filter options. This includes your business, date range, revenue centers, order types, time interval, and specific events or weather. Once you have made your choices, hit Go.
Viewing the Sales by Hour Report
The Sales by Hour Visualization will be displayed as a bar graph. When viewing the bar graph, keep the following in mind:
- Use the drop-down menu to toggle between all of the available metrics.
- Use the Speedometer Icon to pin this chart to your Dashboard.
The Sales by Hour report also displays as a table. The table report will display the metrics down the first column and the hours will be listed across the top row. The following metrics will be available:
- Cover Count
- Average Cover Count
- Check Count
- Average Check Count
- Gross Sales
- Avg Gross Sales
- % Total Gross Sales
- Net Sales
- Average Net Sales
- Item Quantity
- Average Item Quantity
We have defined all of the metric options on the Metrics page.
How are sales by hour calculated?
For our hourly sales information, item transaction time is used to provide real-time reporting and to sidestep any operational challenges such as checks being kept open until the end of service.
Please note however, Avero is limited to displaying times based on what is provided by your Point of Sale system.
The following POS systems only provide the Check Open Time for item transactions, so sales will only be listed at the time the check was opened:
Check Data: Check information such as Check Count, Average Check Count, etc. are based on Check Open times.
Sales by Hour Trend Reports
Trend Reporting is a helpful way to analyze averages or see incremental changes over time.
This means that running an Hourly Sales Trend for the last 15 Mondays will show you the average sales over the last 15 Mondays for each hour of the day (or down to 15-minute increments). This is a great tool for making data-driven decisions based on recent trends and your actual performance:
This report shows an average across 7 recent Mondays, with the average covers served per 15 minute increment. In the graph, you can toggle between the individual Mondays or see the average graphed.
The table displays the performance of each Monday and an average for the group of Mondays:
Using Sales Trends - Scheduling and More!
This report showing a trend of covers or checks is a great way to understand demand - how many guests or tables are active in the included time intervals - to determine the best in and out times for staggered shifts, for example. This can also be used to evaluate operating hours to ensure you are open when demand is high and aren't staying open later than demand justifies.
Get this report sent automatically:
Set up an Email Schedule...
Click the Envelope to set up an email schedule.
...or Pin it to your Dashboard.
Click the Speedometer to add to your Dashboard. (hint: make sure you've chosen a trended or dynamic date type)