Avero's Service Category Report
Available in: Professional subscriptions only
The Service Category report breaks down each server’s sales by Major Category to pinpoint the exact focus category when mentoring your team. Use it to set check average goals for your entire service team or specific servers.
In this article, the following topics will be discussed:
- Running the Service Category Report
- Viewing the Service Category Report
- What happens if multiple servers ring items onto a single check?
Running the Service Category Report
You can find the Service Category tab, under the Service tab within Avero.
Using Meal Period and Employee Class Filters
When running the report, you can filter your results by:
- Revenue Center
- Meal Period
- Order Type
- Employee Class
- Sales Category
- Weather
- Currency
Filtering by Employee class and/or meal period is recommended to keep reports simple. Using filters makes your report run faster and makes it easier to use.
Metric Filters
This is the meat of your report. Each report within Avero has a defined number of metrics that can be included in one report. We have defined all of the metric options on the Metrics page.
Please note only one metric can be selected at a time:
Here are a couple metrics we like to recommend:
- Gross Average Check per Cover is great if you want to increase the dollar amount sold per category to hit your average check goals.
- Item/Cover % measures the percentage of guests that order items from a category, this can help show the impact of your servers' sales effort.
- Example: I have 5 guests, I sell 2 of them steaks, 2 share a flatbread, and 1 order risotto. I would have a 80% item/cover % for the Food category since only 4 entrees were ordered for 5 guests.
Excluding Servers from the Report
If you notice any servers in your results who are no longer with your restaurant, worked limited shifts during the time period, or are still in training you can check the box by the server name to exclude them from the report. Don't worry, if you incorrectly exclude someone you can always add them back in!
Using the Service Category Report
When viewing the data of the report, focus on areas of opportunity where your server is lower than the team in terms of Item per Cover Percentage or Gross Average Check.
Example: in the image above, two servers have a much lower Item/Cover % for the beer category than their peers. These servers may have less knowledge about beer items or might be rushing through their steps of service.
Keep the following in mind when viewing this report:
- If your mentored server is at or above the Item per Cover Percentage for every category, but is still below the team’s average for average check, then we suggest focusing on selling items at higher price points in the server’s high opportunity categories.
- High opportunity categories can be found in the Average Check per Covers column. Choose categories where your server is furthest from the team in order to see the greatest impact on their average check.
- We have a few best practices on how to improve beverage sales here.
What happens if multiple servers ring items onto a single check?
If one server opens a check and another closes it, the sales and items will belong to the server that closes the check. If multiple servers are ringing items into a check, the sales for any Service or Contest reporting will belong to the server that closes the check.