Drive Revenue Initiative: Incentivize with Sales Contests
Recipe: 10 Minutes Weekly + Essentials or Professional Subscription
Let us walk your through it step by step: Create Sales Contest
Log into Avero in another tab, then click the link to launch a step-by-step guide to creating your Sales Contests.
Why a Contest Report?
A Contest Report is the perfect way to start driving sales by encouraging your service staff to sell specific items. This report will show you sales of selected items broken down by server or bartender.
You can focus on getting your team to sell:
- most profitable items (based on your menu costing)
- the highest-priced items (to drive total revenue)
- your signature or most impressive items (to ensure a positive and unique guest experience)
- items that are less popular and lead to waste
How to Run Your Contest Report
You can run a Contest Report directly for particular items, or you can select specific items or entire categories from your Item Sales Report and select Sales by Employee. This is usually the easiest way, but only if you have recent sales of the item. If you want to target a newer item or one that hasn't been sold in a while, start on the Contest page.
Run the Item Sales Report making sure to include the categories and items you're looking to track, then check the boxes for each item or category and select Sales by Employee to generate a Contest Report for those items.
If desired, you can now add filters to limit the contest report to certain job codes or exclude outlier employees:
This report can now be pinned to your dashboard, set to send automatically, or saved to Shared Reports for the entire team's use.
Using Item Filters for Contest Report
If you navigated directly to the contest report, you'll need to select the items you're interested in tracking. Use the search bar to quickly find the items you're looking for. If you are looking to run a contest for entire categories, you'll need to run and Item Sales Report and select the category there to drill down to Contest.
Please Note: this item picklist is reflective of the date range you selected. If you have chosen Yesterday but are looking for an item that hasn't been sold in a few days you won't find it until you set the date range out to include a day you know that item sold.
Using Employee Class Filters for Contest Report
When you run a contest, we suggest comparing apples to apples. Employee Class is pulled from your POS and will reflect how your employees are clocked in. Therefore, when you run a contest, be sure to pay attention to the employee classes you are including.
Editing the Report and Monitoring the Results
You may want to exclude some employees for a number of reasons. Therefore, we suggest sorting your report by columns (days worked, covers or checks) to make sure you are only including similar employees.
For example sort by the days worked column and exclude anyone that worked less than the average. This should eliminate part-time or on-call workers.
To exclude employees from your contest, simply select those employees you wish to exclude and click the Exclude button at the top of the list.
If you need to add those employees back into the report, scroll past the report to see the list of exclusions. Select the employees you want to add back, and click Include.